In Ars Technica today: film studio MGM has partnered with video-sharing site YouTube to deliver full-length movies online. In the NYTimes: book publishers have signed a deal with e-giant Google (which also owns YouTube) to sell electronic versions of out-of-print, copyrighted works.
Both are obviously landmark deals that test possible unions between old and new media — parties that have been wary of each other, but whose business futures are hugely co-dependent.
Both also highlight a persistent (historically-pressing) need to redefine/rethink the role of the media creator (authors, musicians, visual artists, etc.). And her rights to her own produced, reproduced, and distributed works.
The 2007-8 Writers’ Strike is just one vivid illustration that the increasingly digital and transnational mediascape has far outgrown already-deficient intellectual property protections.
As more and more of old media creeps into the internet, the challenge will be to keep new media from morphing into the closed institutions and lopsided relationships it sought to tear down. The more things change the more they stay the same?
Let’s hope greater reach translates into greater financial support for media creators, not just middlemen. Information wants to be free! Yes, indeed. But artists need to be protected and compensated as well.