May 26, 2008
The rumble for Florida’s votes is on and the winner may depend on what Miami’s Cuban immigrants see as the future of their motherland. Clinton, Obama, and McCain are sparring over how they will deal with Fidel Castro, now 81, and younger brother Raul, who formally assumed the presidency in February 2008. Mirroring the majority of immigrants’ sentiments, Clinton and McCain are vowing not to deal with the socialist republic until it introduces more democratic reforms. Obama is going against the grain, pledging to open up official lines of communication with the most populous nation in the Caribbean.
In the past, the older Castro has voiced his support of Obama and an Obama-Clinton ticket. However, in a surprising Reuters report today, Castro criticized Obama’s speech in Miami last Friday wherein Obama called for lifting restrictions on travel and money transfers to Cuba. Castro, as quoted by Reuters:
“Obama’s speech can translate into a formula of hunger for the nation (Cuba), the remittances like alms and the visits to Cuba as propaganda for consumerism and the unsustainable lifestyle that he sustains.
“How is the very grave problem of the food crisis going to be confronted? Grains must be distributed among human beings, domestic animals and fish, which year by year are smaller and more scarce in the over-exploited seas,” Castro said. “It’s not easy to produce meat from gas and oil.”
Castro is pointing out the dangers of rhetoric and smooth talk, which is Obama’s Achilles heel. But I wonder how much Castro himself has been able to stop the tide of consumerism within Cuba. Here’s a photo of Castro published by Reuters in a separate article. It was apparently taken by Brazilian President Lula during their meeting in Havana in January. Why is Castro wearing an ADIDAS track top? One might consider this a very successful case of advertising or product placement, aka “propaganda for consumerism”. Not good: a picture is worth a thousand words.
Adidas, of course, knows best. The company’s got an “Adidas Cuba Retro Track Top” for soccer fans and Cuban loyalists.
April 27, 2008
On Gawker, Towleroad, and Mother Jones: Video footage of Obama making his concession speech after losing Pennsylvania shows three guys, all clad in Abercrombie & Fitch T-shirts. The one on the left seems particularly well-prepared for television coverage, his “Fitch” being the largest visible brand on the screen (even beating the Obama campaign’s own slogan of “Change”). Media buyers get creative!
“Maybe it’s a plot by the Obama campaign to win back the gay community, which has something of a taste for the youth clothing retailer and, especially, its catalogs, but whose vote is basically owned by Hillary Clinton… Perhaps, instead, this is some kind of bizarre attempt at product placement by Abercrombie, trying to latch on to some of Obama’s rock-star appeal.”