Political Speeches As New Form of Ad Space

On Gawker, Towleroad, and Mother Jones: Video footage of Obama making his concession speech after losing Pennsylvania shows three guys, all clad in Abercrombie & Fitch T-shirts. The one on the left seems particularly well-prepared for television coverage, his “Fitch” being the largest visible brand on the screen (even beating the Obama campaign’s own slogan of “Change”). Media buyers get creative!

From Gawker:

“Maybe it’s a plot by the Obama campaign to win back the gay community, which has something of a taste for the youth clothing retailer and, especially, its catalogs, but whose vote is basically owned by Hillary Clinton… Perhaps, instead, this is some kind of bizarre attempt at product placement by Abercrombie, trying to latch on to some of Obama’s rock-star appeal.”

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